Streax Shampoo ropes in Bumrah

Hyderabad: Streax, one of India’s leading hair colour and hair care brands from Hygienic Research Institute (HRI), has unveiled Indian pace spearhead Jasprit Bumrah as the brand ambassador for Streax Shampoo Hair Colour, marking the association with a high-impact campaign titled “Main Fast, Streax Super-Fast.”

The campaign positions Streax Shampoo Hair Colour as a quick, performance-driven grooming solution tailored for today’s fast-paced, on-the-go consumers. Drawing inspiration from Bumrah’s trademark speed and precision, the campaign reinforces the product’s core promise of delivering effective hair colour results in just five minutes.

Commenting on the association, Priyancka Puri, Senior Vice President – Marketing, Hygienic Research Institute, said Jasprit Bumrah perfectly represents the brand’s values.

“Bumrah embodies precision, performance, and passion—qualities that define Streax. ‘Main Fast, Streax Super-Fast’ reflects our belief in innovation that is quick, reliable, and effective. South India is a strategic market for us, and with a Rs10 price point, we are making this breakthrough format even more accessible to households across the region,” she said.